About this course
One of the potential stumbling blocks to you and your team staying focused and aligned regarding growth priories is that you may not all be talking the same language. For example, field sales folks often think and talk in terms of growing top-line revenue dollars, while marketers focus more on market share and contribution margins.
The solution is to develop a common vernacular and nomenclature for discussing growth within your company.
The Strategic Chessboard is a powerful tool for enabling this common growth language.
It is a grid that lists your major product and/or services groupings along the vertical axis and your major customer groupings or markets along the horizontal axis.
Agreeing on this segmentation of products and markets will help you and your team speak the same language regarding To Whom You Sell and What You Sell .
The magic of the Strategic Chessboard as a planning tool reveals itself at the "cell" level - at the intersection of each Product row with each Market column. This little cell represents your true marketplace. It is the level at which competitive dynamics must be thoroughly understand.
This is where you will find opportunities for revenue growth, margin improvement, and market share expansion.
The axiom " The Riches Are In The Niches" is fundamentally true. And niches are defined by each cell of your Strategic Chessboard.